了解過什么是酒店網絡營銷的途徑嗎？

了解過什么是酒店網絡營銷的途徑嗎？
    目前，酒店網絡營銷主要有以下兩大途徑：
1.通過網上中介進行的間接銷售
    目前，大多數的酒店都采用代理的形式進行產品銷售，一般與中介方簽訂代理合同，由其進行代理營銷，而且所占比例非常大。從百度搜索“訂房”用時0.001秒，搜索出10600000篇相關網頁，從Google搜索“訂房”，用時0.05秒，搜索出2510000項結果，其他搜索引擎的情況也大同小異。從搜索引擎里反映出：訂房網絡基本上是中介一統天下。在國內，酒店自建網站且能自營網上預訂的比例很低，這正是我們與國際酒店的最大差距之一，也為第三方預訂網的發展帶來了巨大的空間。
    海外以Expenia、Travelocity、Priceline、Hotel Discount等旅游網站為代表的中介預訂網已取得了很大的成功；國內以攜程、藝龍為代表的網上旅行社顯示了快速發展的勢頭。
2.酒店網上直銷
    酒店網上直銷就是酒店通過自己的網站進行酒店網絡營銷活動。據統計，萬豪、希爾頓通過自有網站的直接銷售收入與通過網上中介的間接銷售收入之比已經高達75:25.而對消費者來說，他們也不愿意在中間商那里多花錢，而更喜歡直接訂房。因為他們認為高質量的服務職能來自于酒店形象設計酒店的本身。

Understand what is the way of hotel Internet marketing?
    At present, the hotel Internet marketing have the following two ways:
Indirect sales through an online intermediary
    At present, most of the hotel sales agent in the form of general agency contract signed with the intermediary by the marketing agent, and the proportion of very large. From the Baidu search for "booking" and 0.001 seconds to search 10,600,000 pages from Google search for "reservations" with a time of 0.05 seconds, the search out of 2.51 million, and other search engines in a similar situation. Reflected from a search engine: booking network is basically an intermediary domination. In China, the low proportion of hotel self-built website and can book online, is one of the largest gap with the international hotel, but also for the development of third-party booking a great deal of space.
    Overseas intermediary Expenia, Travelocity, Priceline, Hotel Discount travel site reservation network has achieved great success; domestic online travel agency Ctrip, eLong shows the momentum of rapid development.
(2) hotel online direct marketing
    Hotel Online direct marketing is the hotel through their own website online marketing activities. According to statistics, Marriott, Hilton, through its own website direct sales and indirect sales revenue through online intermediaries than has been as high as 75:25. For the consumer, they do not want to middlemen to spend more prefer direct booking. Because they believe that the quality of the service functions from the hotel itself.